Hi!
My name is Allie Jones
Graphic Designer and Project Manager with 7 years of training and hands-on experience creating brand-focused artwork, apparel graphics, licensed artwork, digital marketing assets, catalogs, and social media content. Experienced in translating creative concepts into production-ready designs across print, apparel, web, email, and social platforms. Strong background in brand consistency, visual storytelling, file and art-library organization, production coordination, and cross-functional collaboration.
APPAREL/AOP DESIGN
Featured are some of my custom all-over-print designs. The designs featured are typically custom ordered by various customers. There is a needed component of collaboration when creating these designs. The customer usually comes with ideas but it is my job to bring those ideas to life while maintaining the integrity of the brand and the customers wants & needs. Depending on the customer's vision I try to include the individual uniqueness of each team/city into each design.
APPAREL/AOP DESIGN
Every day items, current styles in the market & even city landmarks can act as inspiration and unique features to add to custom graphics and designs.
Beyond AOP designs I excel at developing and creating graphics for embroideries, heat transfers and sublimations! While creating these designs it is important to combine the customers brand & vision with licensing restrictions and requirements. Working in the licensed apparel world has given me the ability to understand both of these nee
CATALOG/WEB DESIGN
The catalogs and look books featured were created via customer instruction. Created primarily in Adobe Indesign for print and web purposes. Photos were edited in Bridge & Photoshop. All of the flat-lay images in the FA27 Lookbook were styled and photographed by me with the help and collaboration of other designers. Photography is a passion of mine so being able to flex this muscle is always exciting for me. All of the designs & patterns in the Spring Training Lookbook were created by me. Custom graphic ideas are provided from various customers and sales reps. Within the Spring Training field I have created a web page for sales reps to access as a sales tool. Please see the link below!
https://www.conceptssport.com/marketing-promo
The video clips shown on this webpage were taken and edited by me!
SOCIAL MEDIA/MARKETING PROMO
Marketing can vary from posting on socials to flyers to banners to email campaigns. I have dipped my toes in all of these! Per sales rep & customer instruction I have created various email/flyer campaigns. Below I have linked some of the social media posts I have designed as well as the times my designs have been featured on socials and in the market! I had a lot of "artistic" freedom when creating the social media posts featured below. I was able to add my own style while considering the company's brand as I was not strictly going off of customer/sales rep specifications!
